The True Cost of Entrepreneurship

The True Cost of Entrepreneurship

I’ve noticed that it’s pretty easy for me to convince myself that a task I’m doing is easier/faster/simpler than it really is. Especially once I’m already deep in the task. This is a natural psychological trick we play on ourselves I think. A...
Building in Public

Building in Public

When it comes to building a startup, a founder has to make dozens of decisions each day. Lots of times those decisions are based on just hunches and experience. But the best decisions are those made by a third party, or a least validated by a third party. This might...
The CEO of Everything

The CEO of Everything

One of the great things about having a cofounder is that we can work much faster. Usually Steve is in charge of all things customer-facing (design, copy, support) while I make things run smoothly in the background engineering-wise. But I came across a curious aspect...
Common Mistakes With Customer Development

Common Mistakes With Customer Development

Since first learning about customer development a few years back we’ve applied it to many different ideas. Along the way we’ve found we were consistently making the same mistakes over and over again. And I’d see other founders falling for the same...
The Riches Are In the Niches

The Riches Are In the Niches

Time and time again when people approach me with their startup idea and I ask who their target market is, they get so excited to proclaim that their market is “everyone!”. It seems counterintuitive, but targeting a smaller market segment can lead to a much...