The True Cost of Entrepreneurship

I’ve noticed that it’s pretty easy for me to convince myself that a task I’m doing is easier/faster/simpler than it really is. Especially once I’m already deep in the task. This is a natural psychological trick we play on ourselves I think. A form of sunk-cost fallacy. This is a huge problem because if you’re

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Building in Public

When it comes to building a startup, a founder has to make dozens of decisions each day. Lots of times those decisions are based on just hunches and experience. But the best decisions are those made by a third party, or a least validated by a third party. This might seem pretty obvious but I’m

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The CEO of Everything

One of the great things about having a cofounder is that we can work much faster. Usually Steve is in charge of all things customer-facing (design, copy, support) while I make things run smoothly in the background engineering-wise. But I came across a curious aspect of our relationship that was actually holding us back. Any

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The Riches Are In the Niches

Time and time again when people approach me with their startup idea and I ask who their target market is, they get so excited to proclaim that their market is “everyone!”. It seems counterintuitive, but targeting a smaller market segment can lead to a much more profitable outcome. You see this same lesson play out

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